About us
25 years of turning insight into action.
Placeholder story. The firm began with a simple observation: the people closest to the work usually know exactly what is holding a company back, and nobody asks them. We built a method around asking them properly.
Since 2000 that method has been used by contractors, manufacturers, distributors, professional firms and associations, from family businesses to multinationals. The industries change. The fundamentals of good management do not.
Our process
How we work.
01
Confidential interviews
One-on-one conversations with leaders and staff, run by a senior principal.
02
Assessment report
Plain-language findings: strengths, gaps, blind spots and quick wins.
03
Planning workshop
Leadership agrees on priorities and a one-page plan with owners and dates.
04
Implementation
Monthly accountability reviews and coaching until the new habits hold.
Our people
The senior bench behind every engagement.
Every principal has run a business or a business unit. No junior analysts learning on your time.
Jordan Ellis
Founder & CEO
Morgan Reyes
Managing Principal
Sam Okafor
Managing Principal
Taylor Brooks
Consulting Advisor
Camille Laurent
Principal, Europe
Riley Chen
Consulting Advisor
Avery Patel
Consulting Advisor
Noor Haddad
Principal, Middle East
Where we work
Local principals, on three continents.
Our principals live in the regions they serve, so the person who interviews your team can also be in the room for the planning workshop.
Headquarters
Dallas, TX
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North America
Austin, TX
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North America
Boston, MA
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North America
Richmond, VA
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North America
Savannah, GA
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Europe
Lyon, France
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Middle East
Abu Dhabi, UAE
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Next step
Ready for an honest look at your organization?
Start with a no-obligation conversation. We will talk through your goals and sticking points, and whether an assessment makes sense right now.
Working with companies from $2M to $20B in revenue · Dallas · Boston · Lyon · Abu Dhabi